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2015 Explore Canada Media Awards of Excellence
 

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The refreshed and newly announced Explore Canada Awards of Excellence is an annual event that recognizes and rewards outstanding content from some of the industry’s best travel media professionals. It combines the previous awards shows from Canada Media Marketplace, the CTC’s US media marketplace; and, the domestic and international media marketplace, GoMedia Canada.

This celebration of excellence in travel content creation is calling on Canadian and international entrants – from bloggers and journalists to photographers and videographers – to submit their inspired travel tales in five categories. Tourism professionals are invited to submit their public and media relations entries in two additional categories.

 

Submissions are welcome from past attendees of GoMedia Canada and/or Canada Media Marketplace (2012, 2013 or 2014 events), who have produced travel content about Canada as a result of their attendance. Winners will be announced at an awards luncheon at this year’s GoMedia Canada in Penticton, British Columbia, taking place September 27 - October 1.

 

One major difference of the Explore Canada Awards of Excellence compared to former awards shows is that rather than judging entries in categories based on media type, and separating Canadian and International entries, these new awards recognize media contributions to great Canadian storytelling based upon themes, regardless of language, market or the media type where a story appeared, be it print, broadcast or online.

 

The reason for this change is to reflect the CTC’s organization-wide concentration in 2015 along these content pillars, identified as those of the greatest appeal to visitors to Canada. Accordingly, an awards category open to all media types is dedicated to each of the following themes:

1.Local Culture

2.Culinary

3.Urban Experiences

4.Outdoor Adventure

5.Wildlife

 

 

Media Content Categories

 

Eligibility & Requirements: The content pillars/themes (1 – 5) are open to all media, regardless of media type, country, language or nationality. Submissions are welcome from past attendees of GoMedia Canada and/or Canada Media Marketplace (2012, 2013 or 2014 events), who have produced travel content about Canada as a result of their attendance.

 

    • Travel-related, non-fiction, travel-inspired work about Canada

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your submission is in a language other than English or French, please submit it directly to your CTC Global Media Representative.

 

1. Local Culture Award

    • Invites entries where unique character/local lifestyles are central to the content. This content should reflect stories about people and experiences that are truly ‘Canadian’ and highlight the best and unique aspects of the country and people. The experiences should represent travellers immersing themselves in the communities they visit. (i.e. Learn the cowboy way at the Calgary Stampede. Discover Haida culture at a traditional dance. Share stories with a local at the Festival du Voyageur)

    • Travel-related, non-fiction, travel-inspired work

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your story was published/re-purposed on multiple channels (e.g. print, digital, broadcast, etc.) please provide details

    • Click here to submit an entry 

 

2. Culinary Award

    • Invites entries where food, including wine and beverage are central to the story or a sizable component

    • Travel-related, non-fiction, travel-inspired work

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your story was published/re-purposed on multiple channels (e.g. print, digital, broadcast, etc.) please provide details

    • Click here to submit an entry

 

3. Urban Experiences Award

    • Invites entries where the urban environment is of significance, central to the subject or a sizable component

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your story was published/re-purposed on multiple channels (e.g. print, digital, broadcast, etc.) please provide details

    • Click here to submit an entry

 

4. Outdoor Adventure Award

    • Invites entries where outdoor adventure is central to the subject or place, or a sizable component. This refers to outdoor activities such as camping, hunting, fishing, kayaking, cycling, rock climbing, skiing, snowboarding, etc.

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your story was published/re-purposed on multiple channels (e.g. print, digital, broadcast, etc.) please provide details

    • Click here to submit an entry

 

 

5. Wildlife Award

    • Invites entries where experiencing Canada’s wildlife in its natural setting – e.g. viewing/interaction with bears, belugas, birds, deer, elk, fish, moose, muskox, etc. -- is central to the subject or place, or a sizable component.

    • Previous submissions that have not won can be re-submitted

    • No word count or length limit

    • One submission per category

    • The submission deadline for Media Content Categories is June 1, 2015.

    • Submissions are judged based on overall quality and impact of story, inspiring readers to think about Canada as a travel destination

    • Details of audience reach and impact through social media channels should also be provided

    • If your story was published/re-purposed on multiple channels (e.g. print, digital, broadcast, etc.) please provide details

    • Click here to submit an entry

 

 

Industry Success Categories

 

Eligibility: The Industry categories are open to Canadian tourism partners including convention and visitor bureaus, public relations firms, media relations representatives, tourism organizations, transportation, accommodation and other travel and tourism sectors.

 

Submissions are judged based on overall impact and effectiveness.
One submission per category
The submission deadline for Industry Success Categories is Monday, June 8, 2015

 

In selecting pieces to submit, entrants should take into special consideration stories that complement the themes which have been identified as the CTC’s priority focus in its 2015 communications plan. These are: Water; Culinary; Urban Experiences; Outdoor Adventure; and, Wildlife.

 

1. Best Media Itinerary Award (2012, 2013 or 2014) 

A case study outlining the background, objectives, participants (number of media attendees and type), itineraries, highlights and outcomes of media coverage resulting from the visit must be provided. How were you able to provide journalists with a unique and powerful Canadian experience that resulted in incredible content being created and shared? Please also include details about use of new technologies and social media integration – from enticing images on Instagram to informative Tweets to superb Facebook engagement, and more -- if applicable.

2. Most Innovative PR Campaign (2012, 2013 or 2014) 

A case study outlining the background, objectives, innovation and outcomes of media coverage and awareness resulting from the PR campaign must be provided. Please also include details about use of new technologies and social media integration – from enticing images on Instagram to informative Tweets to superb Facebook engagement, and more --if applicable.

 

 

Prizing

Media winners in content categories 1-5 will receive a $500 CDN cash prize and an artisan keepsake.

Industry winners recognized will receive an artisan keepsake.

Winners do not need to be in attendance at GoMedia Canada 2015 to be eligible for an award.

 

The submission deadline for Media Content Categories is June 1, 2015.
The submission deadline for Industry Success Categories is Monday, June 8, 2015

 

Questions/inquiries should be directed to:

English and French: Laura Serena laura@serenapr.com
Other languages: CTC Global Media Representatives

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